Meet Soudan Lane
Founded in 1987
David Bateman established Soudan Lane in Sydney on his return from 9 years with J Walter Thompson in Toronto and Kuala Lumpur. The Company is a fully integrated Advertising & Communication company designed to provide a holistic one-stop shop through a unique collaboration of talent. Today we are based in Brisbane – it’s warmer, talent resources are refreshing and plentiful, and the traffic is less frenetic, and we have ‘world best’ collaborators in London, Los Angeles, and Toronto.
A core focus at Soudan Lane is getting the communication strategy right.
All brands are at war in highly competitive environments.
Investing in communication is expensive – no one can afford to get it wrong and losing the war is not an option – ROI is our DNA.
Creative
Clarity and long term consistency of message is the cornerstone of Soudan Lane Creative. We Research and test, we measure the outcomes, and we refine as needed – we’re persistent! We work from the beginning, Product and Packaging and through all communication channels to ensure a seamless message – Brand Creation – fully integrated – on target.
Communication Channels
We are driven by investment optimization, we choose the communication channels that effectively reach the target and allow clear expression of the Creative message – be it traditional media, digital, PR Editorial, Sponsorship, TV programming… and sometimes T-shirts and beach towels.
What We Do
Advertising - the message and the medium
We offer a fully integrated one-stop shop – a truly holistic communication program service, allowing our Clients to get on with it – versus being the referee.
Brand Development - innovation, image & reputation
We offer an integrated Communications resource is designed to assist the development of new Brands and take established Brands to new levels of success.
Content
We help Brands define, produce and deliver successful film led marketing initiatives – delivering high impact quality content assets designed to feed all channels.
Sponsorship - business building + philanthropy
We identify strategic Sponsorship Program fit, negotiate, implement and measure to deliver optimal ROI.
Pack Design - the face of the Brand
We innovate from product concept and pack design to in-store placement and positioning.
Conferences - the public face of the Brand(s)
We design strategic conferences that deliver against target outcomes – location, staging, theme, presenter support, budget control.
